Next I will share with you my ideas on how to better reveal the features of the new smartphone with the help of a video about the photographer.
She is a pleasant person, and viewers will feel that and it will be easy to work with her on the project (producer comment: and this is very important when we have a creative person as a main hero, not an actor). If we consider her as a professional and influencer, her content is very lively and diverse.
We can show her during the shooting process, daily routine, and urban shots - everything will look organic, interesting, and will also resonate to different audiences.
We will show key milestones of Zarina's day, how dynamically she changes her activities and how she finally ends up with several excellent photos as the result of the day.
DYNAMIC'S EXAMPLE
“Third party” view will alternate with shooting on the front camera, as well as shooting "through" the camera interface, to more clearly show transitions to scenes where the photographer is actually shooting on a smartphone.
I also suggest sometimes using macro plans for finger taps on the display / cases.
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Examples of scenes.Zarina jumps out of bed. Realizing that she missed the alarm, she grabs the phone and puts it on fast charging (throws it on wireless charger, if there is such a function).
Demonstratively turns on video-record on the phone, moves away from it and has her morning exercise routine.
She packs a bag with large cameras (we will not accent other brands, of course), and puts a thin camera phone in the pocket.
Next, we show a street photo on the way to the work. We will make a couple of staged street scenes, which, according to the plot, will be faster and easier for Zarina to shoot on the phone. So we show a fast chipset (the camera started up in a split second and took a series of shots) and once again the camera itself.
After we show shooting in the studio, during which Zarina will also take a couple of shots on her smartphone.
ONE MORE EXAMPLE OF DYNAMICS
In the same style will be the clay modeling scene, during which Zarina will film the process, leave a clay imprint on the case, and then wash the smartphone under the water (IP68).
The scene in which she runs with a dog on a leash, sits with friends, buys groceries, goes to the mountains, takes pictures of her husband and others - literally 2-3 seconds of each activity.
We can combine shots taken during the filming process of the video, as well as shots that Zarina can shoot for several days before and after shooting day on her own.
At the end of the video, she falls exhausted on a bed in a dark room.
A small pause.
The hand reaches for the smartphone, with skilful fingers’ movements, she moves the sliders and post-edit photos directly on the phone (AMOLED display).
She shares them to stories like a series of shots from a day and puts her phone back on the bedside table, rolls over under the covers, and on the smartphone screen we see the likes flying in. This will add a layer which means: "buy this smartphone, take good photos with it, get attention from subscribers."
The end.
Packshot.
ALTERNATIVE HEROES
Me and the team are all for Zarina, pleasant and logical video sequence is built on the basis of her image, but I also offer alternative options for influencers, perhaps they will be useful to you in the current or next advertising campaigns.
@arnay.pbc
A versatile person who has been in creativity for many years. Now his main activity is related to sports (skateboarding, snowboarding), photography and djing.
His daily life and locations are different, he is a professional in photography, and also has a credit of trust among representatives of urban culture.
Also, like Zarina, he is charismatic and looks stylish in the frame.
@belyanskiy1
The director of photography, who also found himself in blogging.
His main activity is filming, also he often shows the audience his everyday life: his love to cars, sports and travelling.
Media-looking man ;)
It would love to work with you!
Thank you!
